I began writing for The Research Collective in September 2017. The Research Collective blog is a fantastic source of marketing research information. They are a South African, award winning  marketing research consultancy, specializing in both impact evaluation & packaging research as well as marketing research for business. Our unique ability to quantify the impact of important business decisions such as the effect that a change in packaging, recipe, pricing or promotion will have on sales provides businesses with vital information to inform their decision making.

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Marketing Research South Africa: Let’s fix business failure rates

Marketing Research South Africa: Let’s fix business failure rates

The failure rates of small businesses in South Africa are depressingly high with an average of 75% of small businesses failing within their first 5 years.

Source: researchcollective.co.za/marketing-research-south-africa-lets-fix-business-failure-rates/